A sure sign that 2020, with its blockages and teleworking mandates, is in the rearview mirror: the “Zoom earring” no longer reigns supreme.
Instead, make way for the collar suitable for masks.
Just ask exhibitors at the luxury show, which opened at the Venetian Resort on Tuesday, for three days of invitation-only shopping before welcoming all buyers on the opening day of JCK Las Vegas.
“We sell very simple pendants,” said Lauren Kessler, whose New York-based brand Lauren K showcased a range of gemstone pendants on trendy 18k gold paperclip chains. “It’s a mask life thing.”
Yossi Abrahimi, director of sales and marketing at Doves by Doron Paloma, another luxury exhibitor, alluded to the same reasoning when noting that pendants, such as the brand’s latest collection of 18k gold lockets. featuring celestial elements and zodiac signs, were popular. “We don’t know if it’s a mask thing or what,” he said.
Melanie Goldfiner, director of business development at Los Angeles-based Rahaminov Diamonds echoed others: “We have sold so many diamond necklaces,” she said.
It goes without saying that ties are experiencing a resurgence of interest. Even with the Delta variant raging, people are resuming activities they abandoned last year (trade shows, for example!). Encouraged by the Centers for Disease Control and Prevention guidelines urging Americans to hide indoors regardless of their vaccination status, jewelry enthusiasts are turning to styles, such as pendants and bracelets, that don’t interfere not with the wearing of the mask, according to the exhibitors of Luxury.
“We’ve seen an increased demand for bracelets,” said Brecken Farnsworth, co-owner of Parlé Jewelry Design in Pocatello, Idaho. “We receive constant requests. “
Even the rings, which many people gave up last year amid a collective obsession with handwashing, appear to be making a comeback. From 7.15 ct. The Mozambique Omi Privé paraiba tourmaline ring on display in its central display case with the eternity ring bristling with a row of pear-shaped diamonds, culets facing upwards, that the Sylvie collection has incorporated into its new range of Rings, rings, especially engagement rings, are driving sales as the industry heads into the fourth quarter.
“The bride is strong in every way,” said Sylvie Levine, owner of Sylvie Collection, based in Plano, Texas. “I think everyone has had an amazing year.”
Levine attributed the strength of the category to the 2020 lockdowns: “People who had to call off their marriages had extra money to buy two groups instead of one,” she said.
Farnsworth has also noticed an increase in wedding sales. “One of our bestsellers is a yellow gold Yogo sapphire engagement ring,” she said, referring to Yogo Gulch’s cornflower blue sapphires from Montana. “She’s an Instagram sweetheart.”
Other strong bets for the upcoming holiday season include pearls, designer darlings in the jewelry industry, and crowd-pleasing symbols of spirituality such as the sculpted gemstone Buddha pendants the designer of Just Jules, Julie Romanenko, sold last week. She noted that meaningful jewelry – everything from initial pendants to pieces featuring astrological signs – have taken on a new resonance amid the pandemic.
“It’s like wearing an old fluffy cashmere sweater,” Romanenko said. “It just makes you feel good. “
Top: Bea heart pendants and necklaces in 18k gold, starting at $ 1,850; Lauren K
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