Gen Z Rise of the resin: from K-pop merchandising to pendants (it’s all over Instagram!)

My Calcutta caught up with a few artists in their twenties who have become entrepreneurs, who alone (and rather successfully!) create resin products and make small businesses out of their passion.

CHILD OF THE MOON CHARMS

For Pratyashaa Paul, there was no doubt about the type of resin products she would make. As someone who loves the genre herself, she says, “I always knew I had to make K-pop stuff. The colors, the music, the words, the people, they are my inspiration in everyday life, so I knew I would be doing K-pop merch from the start.

Pratyashaa Paul

The 21-year-old artist started her own merchandise business in 2019, giving India one of its very first K-pop-based resin stores. Even after the start of the pandemic, sales so far have remained fairly constant. Part of it, she explains, could be due to the fact that K-pop still retains some popularity among young people.

Resin products use a chemical compound which is a mixture of epoxy resin and hardener, and Pratyashaa repeatedly emphasizes the need to use good quality PPE equipment before handling the resin. It is important to let the resin stand for 24 hours in order to let it harden and set in the mold. The whole process takes around five to eight days depending on the product.

Currently taking care of everything on her own, Pratyashaa has an official website for her store, www.moonchildcharms.com. She opens customizations for charms and jewelry, a few days a month, during which she accepts orders through her Instagram ID.

HAYAAL

“Hayaal means dreams”, says Aneesa Parvin, as she puts it My Calcutta the story behind its brand name. When this 20-year-old started selling resin jewelry, she decided to choose a name in the Turkish language, because of her love and fascination with it.

Aneesa parvin

Aneesa parvin

Aneesa discovered the art of resin during her weekly explorations of health and wellness videos on YouTube. After two months of research, planning and experimentation, she finally launched her store in late February. “The response was overwhelming from the start. There hasn’t been a single week that I’ve been idle, without orders, ”she says. Now she sometimes processes up to 20 orders per week.

Product manufacturing is not always a continuous process. For example, during the rainy season, due to the humidity in the air, the resin takes much longer to harden, which slows things down. Aneesa is running a one-woman show from now on, but believes that very soon she might need some help, especially with social media and product photography.

For Aneesa, despite the pressing academic demands, the slowdown is not there. Instead, she plans to learn the skills to move upmarket. “Sometimes it has been very difficult, but not once have I thought of stopping or putting the business on the back burner,” she said.

In addition to a wide range of resin products, Hayaal also boasts a collection of brightly colored scrunchies. Currently, she manages her shop from Instagram and accepts all orders via DMs.

KHWABEEDA

Meghma Banerjee, twenty-year-old founder of Khwabeeda, ventured into the resin world around the second half of 2020. With the pandemic slowing classes and forcing her inside, she wanted to be able to earn her own pocket money. while learning something new. “I needed to channel my creativity in one way or another,” she says.

At the start of 2020, with no more than 10 resin artists in India, acquiring the materials was an expensive affair, often requiring international shipping. As more and more resin art companies have sprung up, the prices have come down and now almost any necessary item can be purchased online at reasonable rates. Speaking of the growing popularity of resin products, Meghma says, “The pandemic has left us with a lot of free time. So a lot of people thought of learning something new and taking advantage of it. ”

When the lockdown restrictions were lifted for a while last year, Meghma held workshops and participated in pop-up sales. For her, there is nothing better than one-on-one interaction with customers. “The art of resin has become popular, sure, but a lot of people still ignore it. I can’t wait to introduce them to them, ”she says.

In the event of the end of the pandemic and the reopening of the college, Meghma does not intend to close her store. As of now, she accepts orders (both personalized and otherwise) through Instagram DMs.

Here is your chance to shed light on the gloom of the pandemic with a little sparkle and sparkle!


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